Watchitude watches was founded in historic New Brunswick, NJ. USA by designing creative, vibrant, and exciting watches for kids ages 4-12. Their patent pending process creates a hi gloss, durable finish of a beautifully printed image on the kids slap watch band and face, that never fades or peels. Both girl and boys original designs are available and they make a great gift for kids! These watches have a global appeal, telling time in every language universally. As a collectable, kids can seek out unique designs that shows off their attitude. Every design is a limited edition, and will be retired as new designs are created. They are also a great way for parents to teach their kids how to tell time. Each slap watch is built to last, made with a quality analog quartz movement, water resistant, with a durable zinc alloy casing, using a standard and replaceable 1 year battery. The band is a slap band, made of 100% virgin white silicone, certified safe and completely lead-free, and in compliance with California prop 65 safety guidelines.